Proof, not promises.
Festivals, venues, and culture-driven brands — as Fractional CMO, VP of Marketing, and Marketing Director.

/ Live Events & Music Festivals
Okeechobee Music & Arts Festival
Fractional CMO — brought in to relaunch a festival returning from hiatus. New brand, new website, new team.

/ Live Events & Music Festivals
Afro Nation, Portugal
Interim CMO — 18 months. Rebuilt the marketing function from the org chart up.

/ Live Events & Music Festivals
Insomniac Events, USA
VP, Global Marketing & Media — festival brands at portfolio scale.

/ Live Events & Music Festivals
RBMA Festival New York
Launched a city-wide Music Festival, built on Red Bull Music Academy’s legacy.

/ Contemporary Art & Cultural Programming
Red Bull Arts New York
Built an owned arts platform and a credible model of corporate patronage.

/ CPG & Cosmetics
Exoceuticals
Fractional CMO — hired the first marketing team, built the go-to-market, ran creative.