[ Celebrity-Led Skincare Brand ]
Dr. Nicole Martin
Fractional CMO — hired the first marketing team, built the go-to-market, ran creative.
Exoceuticals
- Mandate
- Brand Launch & GTM
- Term
- 3 Months
- Lead Time
- 6 Weeks
Leadership
- Launch strategy
- Go-to-market
- Category positioning
Brand
- Positioning
- Narrative
- Creative direction
- Product education
Channel
- DTC website
- Social content
- Owned channel build
Audience
- Founder positioning
- Audience priming
- Conversion to customers
A celebrity-led skincare brand taken from nothing to a sold-out first run in six weeks.
[ 01 // Why It Matters ]
A launch on that timeline leaves no room to find the positioning later — brand, site and audience all get built at once, and have to be right first time. The same work a funded launch gives itself a year to do.
[ 02 // Selected Work ]
Six weeks from brief to a sold-out first run.
On that timeline there is no room to find the positioning later. Brand, site and audience were built in parallel and had to be right the first time.
A founder with a following is not a channel until someone builds one. We built it, primed it, and pointed it at a shop that was ready to take the traffic.
- CPG & Cosmetics
- Brand Launch
- Direct-to-Consumer
