Okeechobee Music & Arts Festival
Guiding the return to independent ownership
Okeechobee Music & Arts Festival 2025
Sunshine Grove, Florida
Role & scope
2024–2026 · Fractional CMO, Okeechobee Music & Arts Festival
- Marketing Leadership
- Brand Direction
- Creative Direction
- Advertising
- Public Relations
- Content Strategy
- Ticketing Conversion
- Team Build
- Budget Ownership
Context
Okeechobee is a multi-genre festival that has drawn between 20,000 and 30,000 music and art fans to camp among the pine trees and meadows of Sunshine Grove, Florida.
Freshly independent after a two-year hiatus, I rebuilt the festival’s marketing infrastructure from scratch — relaunching the brand and reclaiming its place among America’s top immersive camping festivals.
04 — Proof points
Results
Campaign impact
In its first year back I delivered a new brand identity and website, and built a marketing team that acquired more ticket-page users than any previous campaign — contributing to roughly 20,000 in attendance, and a promising comeback.