Afro Nation — the world’s biggest Afrobeats festival
Stepping into marketing leadership one week before campaign start
Afro Nation Festival
Portugal, 2025
Role & scope
2024–2025 · Fractional CMO, Afro Nation
- Marketing Leadership
- Business Development
- Campaign Management
- Public Relations
- Media
- Creative Direction
- Agency Management
- Team Build
- Coaching
Context
Afro Nation is a 40,000-person festival built for the African diaspora, welcoming anyone drawn to Afrobeats, Amapiano and African culture to one of the most beautiful festival sites in Portugal.
Fully embedded, I took immediate control of the campaign while hiring full-time roles and onboarding agency support — then spent eighteen months building the team and the infrastructure behind it.
04 — Proof points
Results
Campaign impact
Afro Nation 2025 was the most successful edition to date, selling close to 45,000 tickets and setting a record for the business. Since then Afro Nation has surpassed the records set that year and continued what we started.