[ 01 // Fractional CMO ]
I build brands through live experience and culture.
At Red Bull, the events sold the brand.
At Insomniac, the brand sold the tickets.
Same discipline, opposite directions.
A 30-minute working conversation. Once I understand the context, I’ll tell you what I believe deserves attention first—whether or not we work together.
[ 02 // Who This Is For ]
Founders, CEOs, and boardsFacing a strategic leadership vacuum.
Live entertainment // Hospitality & Venues // Brands that live in culture.
Sometimes marketing has outgrown the founder. Sometimes the leadership seat is empty. Sometimes the team is capable but stuck.
In every case the problem is the same — the marketing function needs senior direction it doesn’t have, and a full-time hire is more commitment than the business needs right now.
Not a fit if: you’re pre-launch with no product, or you want someone to execute a plan that’s already set.
[ 03 // Philosophy ]
Why fractional.
Sometimes you need senior marketing judgment before you need a full marketing department. That’s the gap fractional fills.
You get someone who’s done this before, in the room, making decisions — without committing to a permanent hire before you know what the role should be. And because the engagement scales, you’re paying for a day a week when that’s what the work needs, and more when it does.
The shape is always the same. Assess what’s there. Fix the infrastructure. Hire and coach the team. Hand it over.
→ Then leave. That’s the job.
[ 04 // Engagement Models ]
What I actually do.
Start at one day a week. More through on-sale, less once it’s running.
Three-month minimum — anything shorter is a diagnosis, not a fix.
[ 05 // Selected Work ]
Proof, not promises.
[ 06 // The Diagnostic ]
What’s the bottleneck?
Answer two quick questions before requesting a 30-minute call. They give me a useful starting point; the conversation provides the context needed to understand what is actually happening.
Once I understand the context, I’ll tell you what I believe deserves attention first—whether or not we work together.
Two questions → 30-minute conversation → Clearer next step
[ 01 / 03 — The challenge ]
What needs attention first?
Choose the closest fit. You can give me the nuance when we speak.